nadine kate
← Selected work

Content & design / AIM brand & print suite

A consistent brand, from introduction to handoff.

Coordinated practice-facing collateral, business materials and event-design directions.

ProjectAIM & Kings Highway Dental
My contributionCommunication design, brand application and production preparation
FocusBrand application · Print design · Sales collateral
AIM brand & print suite project example

01 / Context

The challenge

Outreach and events involve many touchpoints. The material needed to feel like one brand while giving each piece a clear purpose.

02 / The thinking

A considered way forward.

  1. 01

    Develop consistent hierarchy across the collateral.

  2. 02

    Adapt information to the scale and context of each format.

  3. 03

    Prepare readable exports and organized handoff material for review.

03 / The making

What the work included.

  • Practice brochures and booklets
  • Business cards and stationery
  • Welcome and case-submission material
  • Event-signage directions
  • Printer-handoff assets

04 / Why it matters

Designed to be useful.

A coordinated suite gives the practice-facing material a consistent foundation and supports review, revisions and future reuse.

The work demonstrates design and production preparation. Printing, event attendance and resulting leads are not inferred from the design files.

A business-card application extending the visual system.
A business-card application extending the visual system.

Keep exploring

More from the work.

Custom Benefits Group — Making a complex subject easier to understand and act on.
Content & designSelected project

Custom Benefits Group

Educational campaigns, visual guidance and portal-support content for employer benefits.

Content strategyCampaign designBenefits communication
Lawn Doctor — Seasonal communication with a useful next step.
Content & designSelected project

Lawn Doctor

Email, social and video material explaining local services and seasonal lawn care.

Email marketingSocial contentCreative production

Let’s make it happen

See a possibility for your business?

Let’s talk about the problem you want to solve and what a useful next step could look like.

Let’s talk about your project
Let’s talk about your project