01 / Context
The challenge
Benefits information comes with complex detail and a wide range of audience questions. Communication needed a clearer hierarchy and a consistent route to useful guidance.
02 / The thinking
A considered way forward.
- 01
Turn audience questions into approachable educational topics.
- 02
Create a consistent visual language across infographics, articles and campaigns.
- 03
Connect the content to benefits-navigation and employee-portal experiences.
03 / The making
What the work included.
- Educational social campaigns
- Infographics and article artwork
- Benefits-navigation graphics
- Web and portal-support assets
- Explainer and campaign video work
04 / Why it matters
Designed to be useful.
The creative gives complex topics a clearer entry point. It also shows how content can support a service experience beyond a single social post.
Statistics featured inside client artwork belong to the content and its sources. They are not presented as results caused by my marketing work.
