nadine kate
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Content & design / Lawn Doctor

Seasonal communication with a useful next step.

Email, social and video material explaining local services and seasonal lawn care.

ProjectLawn Doctor
My contributionCampaign content, social design and email creative
FocusEmail marketing · Social content · Creative production
Lawn Doctor project example

01 / Context

The challenge

A local service business needs to explain what customers should expect and why seasonal care matters, while staying recognizable across channels.

02 / The thinking

A considered way forward.

  1. 01

    Build content around customer questions and the service calendar.

  2. 02

    Combine education with customer features and clear calls to action.

  3. 03

    Adapt the brand into newsletters, social graphics and video creative.

03 / The making

What the work included.

  • Seasonal email newsletter
  • Educational social content
  • Customer-feature and review layouts
  • Service and promotional video creative

04 / Why it matters

Designed to be useful.

The material makes the services easier to understand and gives the audience useful reasons to engage throughout the season.

This case presents the creative and communication approach. Booking, ad-return and revenue improvements are not claimed without source campaign data.

An educational post extending the seasonal campaign.
An educational post extending the seasonal campaign.

Keep exploring

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Let’s make it happen

See a possibility for your business?

Let’s talk about the problem you want to solve and what a useful next step could look like.

Let’s talk about your project
Let’s talk about your project