01 / Context
The challenge
The café needed a clearer digital front door: what is on the menu, where to find it and how an order should move from a customer to the team.
02 / The thinking
A considered way forward.
- 01
Put the menu, location and primary action at the center of the customer experience.
- 02
Carry the café identity into website layouts, product imagery and loyalty concepts.
- 03
Map customer ordering alongside staff handling and practical operating guidance.
03 / The making
What the work included.
- Responsive café website
- Menu and ordering experience
- Customer PWA and staff POS workstreams
- Loyalty-card concepts
- Brand and staff-training materials
04 / Why it matters
Designed to be useful.
The work connects customer-facing design to the people who operate it. It provides a coherent direction for discovery, ordering and repeat visits.
Website, POS, payments and loyalty have staged implementation requirements. This case presents design and development work, without claiming a sales or retention lift.
