← AIM website case study

Landing pages & lead generation / AIM Dental Laboratory

From a practice question to a real conversation.

Growth Audit, consultation and Chair Time Audit pages built around a useful offer and a focused next step.

My contributionOffer structure, copy, interface design and development
EvidenceLive pages + retained prototype
Growth Audit · live landing page
A clear offer, supporting explainer and one route into the assessment.
Growth Audit · live landing page
A clear offer, supporting explainer and one route into the assessment.

A clear offer, supporting explainer and one route into the assessment.

Growth Audit · assessment interface
Retained review capture with illustrative inputs, not a real practice record.
Growth Audit · assessment interface
Retained review capture with illustrative inputs, not a real practice record.

Retained review capture with illustrative inputs, not a real practice record.

Book a Call · live landing page
A focused consultation page with reassurance and a visible next action.
Book a Call · live landing page
A focused consultation page with reassurance and a visible next action.

A focused consultation page with reassurance and a visible next action.

Chair Time Audit · saved prototype
Seven-question assessment concept. A separate early build, not the live Growth Audit.
Chair Time Audit · saved prototype
Seven-question assessment concept. A separate early build, not the live Growth Audit.

Seven-question assessment concept. A separate early build, not the live Growth Audit.

The process

One useful offer.
A clear next step.

01

Define one offer

A useful audit for practice owners, with a clear next action.

02

Ask in small steps

Guide visitors through relevant questions without a long form.

03

Return useful value

Calculate a report from the submitted inputs and prepare the follow-up.

04

Create a conversation

Connect the enquiry to a callback or the team’s next step.

Turn an anonymous visit into a relevant conversation.

The audit creates a reason for a practice owner to share relevant information. A useful report and timely follow-up can open a conversation about a first case; recurring case revenue depends on qualification, sales follow-up and delivery.

Build status, scope and evidence +

No measured conversion lift, closed-client count or attributed revenue is claimed. The live Growth Audit, live consultation page and earlier Chair Time prototype have different release states and are labeled accordingly.

What I built

  • Live Growth Audit landing page and multi-step assessment
  • Live Book a Call consultation landing page
  • Report and follow-up workflow development
  • Chair Time Audit prototype with email and UTM handoff design

The live Growth Audit and Book a Call pages were captured October 31, 2026. The assessment screenshot is retained review evidence with illustrative numeric inputs. The Chair Time Audit is a separate saved prototype whose README describes an email handoff rather than an existing CRM integration. The live call page currently routes its CTA to the contact section; a direct standalone scheduler link is not configured there.

Let’s make it happen

Have an offer that deserves a better landing page?

Tell me what you’re working on. We’ll find a useful place to start.

Let’s talk about your project
Let’s talk about your project